Indirect competitors are other quick service restaurants such as Jollibee, McDonalds, Mang Inasal. Direct competitors are other bakeshop chains, particularly Red Ribbon. KEY COMPETITORS AND COMPETITIVE ADVANTAGEĬompetitors are both direct and indirect.The offering of delicious, affordable Filipino dishes and recipes for main meals (lunch and dinner) or merienda/snacks. Goldilocks sells both ready-to-bring-home cakes and pastries or customized/bespoke/made-to-order baked products.įor young adults, the target market includes mall goers either going there for leisure, working adults in offices, BPOs and field/outdoor based workers, and students. Thus, Goldilocks is part of the Filipino family traditions and special occasions such as birthdays, baptisms, weddings, Christmas season gift giving and others. For mothers, message is that Goldilocks offers the best breads, pastries, cakes and other baked products for main meals and desserts/snacks. Main target customers are mothers and young adults. It also allows centralize quality assurance (QA) to ensure highest quality taste, consistency and safety. This centralization allows economies of scale, example in procurement of important ingredients such as flour, cream, sugar, as well as more efficient production processes using industrial-grade, high speed equipment. The consolidated requirements form the basis for the daily production plan of which items to make/cook/bake and deliver to each store or location. Daily requirements are forecast per location and sent to central head office where the data is consolidated.
It as a bakeshop section, fast food section and a section for private functions/events such as birthdays and baptisms which can also handle spillover for the in-store dining.īaked products (breads, cakes, pastries) and hot food items are delivered every day from central commissaries located in Tarlac and in Mandaluyong to ensure freshness and to avoid overstocking in inventory. The various cakes, pastries and breads are prominently displayed in a counter for patrons to choose from, whether to include in their dining or to take away.īranch is around 350 square meters in size, one of the larger mall branches, with more than 130 people seating capacity. The chairs are accented red-violet velvet and off white while table settings are semi-formal. It is good for a small group or intimate get together where you want a more subdued yet bright and elegant atmosphere. The ambiance of Bizu is French-inspired bistro with touch of modern chic and elegance. Ground Level, Market! Market! Mall, Taguig City However, staff have to be present at least 1 hour before Mall opening so around 9am and leave around 1 hour after store closing so around 10pm. Market! Market Mall Hours, 10am – 9pm, Mondays to Sundays. Food shop – Quick service/self-service restaurant following the Filipino “turo-turo” /cafeteria concept whereby patrons choose the foods they like by pointing to various selections of food in chafing trays and behind the glass counter.Bakeshop – serving freshly baked breads, cakes and pastries, ready-to-eat or bespoke/customized/made-to-order (must be pre-ordered and for pickup, eg.Goldilocks Market! Market! Offers three types of services to its customers: Mission: Goldilocks symbolizes excellence in products and services that go beyond customer expectation worldwide.Ĭustomer service for Goldilocks: The customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are just a few ways to show gratitude to them. Vision: Goldilocks, A strong global food shop and bakeshop brand! Emily Recabar, Area Manager – Taguig/Pasig/Makati Goldilocks Sicat ,Yurim Mae Vingco, Gab Espineli, Carmelo Genco, Anne Chemae S tore location: Goldilocks Foodshop and BakeshopĢ6th St.